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Insights on engineering, product strategy, and building with AI

AI is a LIAR... Sometimes
4 December 2025

AI is a LIAR... Sometimes

If you judge the state of AI by LinkedIn posts, all of your competitors are already running autonomous swarms of agentic super-workers - orchestrating...

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From SEO to AEO: A Playbook for the AI Era
21 October 2025

From SEO to AEO: A Playbook for the AI Era

For decades now, Search Engine Optimisation (SEO) has been an industry standard approach for trying to increase the organic discovery of your busine...

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Cheeseburger Economics: The Psychology of SaaS Pricing
28 August 2025

Cheeseburger Economics: The Psychology of SaaS Pricing

You walk into McDonald’s craving a cheeseburger. Five minutes later, you’re walking out with a burger, fries, nuggets, a drink, and a McFlurry. What h...

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